Approachable, Feminine Website Design For Therapist

Custom Squarespace Website + Mini Brand

ABOUT CONNECTIONS PSYCHOLOGY PRACTICE:

Connections Psychology Practice is a home-based private psychology practice located on the Sunshine Coast in Queensland Australia. The practice is owned and run by Psychologist and Clinical Hypnotherapist Sharon-Lee Duff.

Sharon provides a holistic approach to evidence-based treatment methods, and is dedicated to helping her clients achieve their goals and improving their psychological well-being so that they can live their very best life.

THE PROJECT:

Collaborating with owner Sharon on this project was such a treat! Sharon had such a clear vision for this project and she knew exactly what she wanted for her rebrand and new website- a pastel colour palette inspired by Rose Gold, script font and everything light and feminine.

Since Sharon was downsizing her business, and rebranding for a fresh start in her new home-based practice, we started with a Mini Brand which included a new logo, colour palette and font recommendations. We used a beautiful hand drawn script font for her logo and we paired it with a sans serif font which make her new logo feel feminine, modern and approachable.

From there I got to work designing her new custom website which features warm, inviting photos, beautiful water colour elements, some subtle animations and a parallax scrolling effect which really makes the site feel fresh and modern.

The result is a flowy, feminine design that feels approachable and relaxed and is easy to navigate. It provides Connections Psychology Practice with a current, functional online presence that makes it easy for current and future clients to find the information they need and get in contact with Sharon.