SEO…three little letters that hold so much power in the website universe. So, what the heck is it, and why does everyone care so much about it?

SEO stands for Search Engine Optimisation. In the simplest terms possible, SEO is all about how you can improve your website so that search engines, like Google, can easily find your website and rank it higher in their search results.

When search engines like Google rank your website higher in their search results, it puts your website in front of more people for free, meaning you don’t have to pay to be on the first page of those search results. This is called organic SEO and it’s what most people with any kind of strategic website are striving for.

Okay, so now that we know what it is and why we should care about it, what can we do to help improve the organic SEO on our websites?

A great website has to do more than just look good, it also has to work well. And in order to do that successfully, you need to have a plan AKA: 👉🏻 a strategy.

Strategic website design is essentially about creating a plan that outlines your goals, the main purpose for your website, and how you’re going to achieve those goals.

Your plan can include a bunch of different things depending on individual needs, but most will (and should!) include consideration of the following things: