Only Have Social Media? Here’s Why You Also Need a Website…
Let’s face it: social media marketing is an amazing tool for building your brand, engaging with your audience, and driving traffic to your products or services. If you're only using platforms like Instagram, TikTok, or Facebook, you’re probably thinking, “Why do I need a website? I’m already getting business through social media.”
I get it—social media is easy, it’s free, and it’s where your customers are. BUT here’s the thing: social media is unpredictable. One day your posts are getting tons of likes and shares, and the next, it feels like no one’s seeing them. The algorithms are always changing, and platforms can shut down or restrict content without warning (like we’ve seen with the recent TikTok ban discussions). So, what happens to your business if social media platforms disappear or change the game entirely?
This is where your business website comes in. Unlike social media, you own your website. It’s the one thing on the internet you control, and it’s where your business can truly grow and thrive for the long term.
The Risk of Relying Only on Social Media for Your Business
Social media is great, but when you rely only on platforms you don’t control, your business is left vulnerable. What if a social media platform decides to change its policies? What if your followers' engagement drops due to an algorithm update? Or worse—what if your account gets suspended or banned?
With all the changes happening in social media (like TikTok’s potential ban or Facebook’s ever-changing algorithm), it's becoming more risky to place all your business’s eggs in those baskets. Instead of being fully dependent on social media, you should be thinking about how to build something more reliable—a website that you own and that you can update and control freely.
Having a business website lets you control your message, your content, and your marketing strategies. Plus, it opens up so many opportunities for website SEO, growing your email list, and providing a way better customer experience!
Why You Need a Website: Full Control Over Your Brand
Okay, so now you’re probably wondering, “Why do I need a website when social media is already working for me?” Great question. Here’s the truth:
Your website is the ONLY thing you truly own on the internet.
It’s yours. Social media platforms can shut down, algorithms can change, and third-party scheduling tools can start charging fees or even go out of business. But your business website? It’s permanent. It’s something you can customise and grow without anyone telling you what to do or changing the rules.
HERE’S WHY HAVING A BUSINESS WEBSITE IS A GAME CHANGER:
You Own It: With a business website in your control, you decide everything—from your content to your design and how your site is organised. Social media? You’re at the mercy of their policies, rules, and algorithm changes.
It’s a One-Stop-Shop for Your Brand: Your website is where you can showcase your services, products, portfolio, and more. Unlike social media, where you might be limited to short posts and updates, a business website allows you to offer more in-depth information, blogs, resources, and even an e-commerce platform if you need it.
Better Customer Experience: A well-designed website offers users a smooth and efficient experience. Visitors can quickly find what they’re looking for without the noise of ads or distractions from a social platform. Plus, your website design can be tailored to match your brand perfectly, making your business appear more professional and trustworthy.
SEO & Long-Term Growth: While social media might give you quick wins, a business website is a long-term investment. When you focus on website SEO, you’re building something that grows over time. As you update content, optimise pages, and work on improving your SEO strategy, your website can keep bringing in traffic for months or even years.
The Long-Term Benefits of Owning Your Website
Okay, so maybe you’re still not sold. Maybe you're thinking, “But I’m already doing just fine on social media.” And that’s great! But let me ask you this—how long do you want to keep riding that wave of social media uncertainty? The thing with relying on social media and free platforms is that, while they might be working now, that can change at any time.
Having a website means you have something you can build on for the future. You can grow your email list, add
e-commerce features, build a blog, and even offer online courses or services. It’s an investment in your brand’s long-term growth.
How Social Media and Your Website Can Work Together
Here’s the thing: social media and your website work best together. While social media helps you connect with your audience and build awareness, your website is where you turn that engagement into something more concrete—like sales, bookings, or email sign-ups.
If you’re only using social media for business, you’re missing out on the full potential of your online presence. Social media can drive traffic to your website, but your website is where your customers take action—whether they’re buying something, booking your services, or signing up for your newsletter.
The key is to use both tools strategically:
Social media is great for getting eyeballs on your business, building awareness, and engaging with your followers.
Your business website should be where your audience converts—whether that’s making a purchase, booking a service, or learning more about your brand.
