Like it or not, we’ve all become massively visual with a ridiculously short attention span. Great brand photography is ESSENTIAL in relating to your target audience, adding meaning to your business, reinforcing your brand messaging and setting the tone for your website. Straight up, getting the right photos is important, and whether they're from a professional photographer, or stock photos there's an option for everyone regardless of what your budget or situation is.

Is your website outdated? If it is, chances are it’s costing you money.

Nowadays, most of us use the internet to make our purchase decisions before we even leave the house. We all do it…we creep social media accounts, read reviews, watch videos and of course check websites for all the dirty details before we make any commitments.

We need to know, like and trust someone before we fork over our hard earned dollar bills.

So, if your website is outdated, hard to navigate, confusing or just down right unhelpful, it’s costing you money. BIG TIME.

Have you ever googled something (a new service or product you need), the search results come up and you click on one of the links only to find it directs you not to a website but to a Facebook page? SO annoying right?? As a business owner, I get it. Facebook is free and its convenient AF. But here’s the thing, as a consumer, this scenario (which happens waaaaay too often) is a nightmare and a total waste of time.

A great website has to do more than just look good, it also has to work well. And in order to do that successfully, you need to have a plan AKA: 👉🏻 a strategy.

Strategic website design is essentially about creating a plan that outlines your goals, the main purpose for your website, and how you’re going to achieve those goals.

Your plan can include a bunch of different things depending on individual needs, but most will (and should!) include consideration of the following things:

You’ve launched your brand new website, and you’re ready to take on the world! But wait…how will people find you if its a brand new website?? Or what if you’ve rebranded and now have a new web address??

Not to worry! Here’s a quick checklist to get you started and to make sure nothing slips through the cracks and you don’t miss a beat!