5 Reasons Your Outdated Website Could Be Costing You Customers And Money…
Is your website outdated? If it is, chances are it’s costing you money.
Nowadays, most of us use the internet to make our purchase decisions before we even leave the house. We all do it…we creep social media accounts, read reviews, watch videos and of course check websites for all the dirty details before we make any commitments.
We need to know, like and trust someone before we fork over our hard earned dollar bills.
So, if your website is outdated, hard to navigate, confusing or just down right unhelpful, it’s costing you money. BIG TIME.
I’m sure I don’t have to remind you that these days, we are NOT a patient society. If something is difficult or confusing, we move on immediately. And these days, moving on is only a click away.
And if your website isn’t up to par, you know where people are clicking? Your competitors website.
Here are 5 reasons your outdated website could be costing you customers and money:
1. YOUR WEBSITE IS NOT MOBILE RESPONSIVE
The majority of customers now use smartphones or tablets to go online, and the majority of searches are done on mobile devices not desk tops, so having a website that adapts to multiple devices and screen sizes is a MUST.
2. YOUR WEB PAGE LOADING SPEED IS SLOW
Users expect a website to load in under 3 seconds (like I said…we’re impatient!). If your site doesn’t load almost instantly, your visitors will leave and go to another site…and we all know where they’re going…yep, the competition.
3. YOUR WEBSITE IS NOT SAFE
Identity theft is a real thing, and in 2023 hackers seem to be everywhere with access to everything. If a visitor lands on your site and they get a browser warning telling them your site is not secure, its a massive deterrent for them 🚩. Nobody wants to do business with someone they cant trust, so it’s crucial that you have a secure site. PLUS, Google now requires that all sites have an SSL certificate, which means without a secure site you’ll be left behind and your site will be pushed further down in search results.
4. YOUR NAVIGATION SUCKS
Is it easy to get around your website? Can your visitors follow the map that’s been laid out for them, or are you sending people on a wild goose chase? If your site is not as easy as possible to navigate, people will just leave. Ain’t nobody got time for that! These days a clean, simple navigation with minimal distraction is what provides the best user experience and it’s also essential for smaller device screens.
5. TOO MUCH INDUSTRY JARGON
Using big words that no one understands doesn’t always make you sound smart. It can make you seem pretentious and unapproachable. It’s important to communicate to your ideal customer in a clear concise way that gets to the point. I promise you that sounding like a college professor or some kind of industry robot will make your website seem outdated even if it isn’t. Just be human and keep it simple, less is more!
Your website is one of the most important investments you’ll make in your business. If yours falls into any of the above categories there’s a good chance it could be outdated and it’s time for a makeover! It’s generally recommended that businesses redo their website every 2-3 years, so if it’s time for yours to have an overhaul I can help!
